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Quinta-feira, 10/10/2002 Ego Surfing Julio Daio Borges Foi assunto da coluna do Dr.Ink, no Poynter.org. Atire a primeira pedra quem nunca praticou ego surfing. Trata-se do ato de visitar a página de um mecanismo de busca qualquer (digamos, do Google) e digitar o próprio nome para ver o que acontece. Por enquanto, não tem nenhuma contra-indicação. Embora possa viciar. Antes de saber que o termo já existia, eu costumava procurar as referências ao Digestivo Cultural através desse método. (Aqui há um exemplo do que acontece. Acredito que funciona melhor entre aspas.) "One of Dr. Ink's favorite stories comes from Greek mythology. In the story, Narcissus rejects the love of Echo. Instead, he spends his time admiring the beauty of his own reflection. The gods turned him into a flower, which still bears his name. An online form of narcissism has taken shape. According to Doc's friend and colleague, the modest Chip Scanlan, it is called 'Ego Surfing.' "Unlike Libido Surfing, which provides instant gratification, Ego Surfing takes time and patience. Many links are repetitive, misleading, out-of-context, lapsed, or inaccurate. But there are also great surprises, as when [my friend] Clark learned that his '30 writing tips' had been translated into Italian, or that a group of Latin teachers were sharing one of his essays." Julio Daio Borges |
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