Sexta-feira, 1/7/2005
Beware the Google Threat
Julio Daio Borges
In less than a decade, the company has evolved from an algorithm to a search phenomenon to a verb. Google introduced an ad-free homepage and clutter-free interface, speedier downloads and more "relevant" results. In the process, it redefined the look and feel of the internet. When conventional wisdom held that search was little more than a free add-on for portals, Google figured out a way to make money from it. Paid search advertising accounts for $1.24 billion of the $1.25 billion Google took in last quarter.
* * *
The problem is that Larry Page and Sergey Brin, the geeks who coded Google from the algorithm on up, are inserting themselves into our lives. They wish to accompany us everywhere, forever. They want us to see the world through Google-colored glasses.
Adam L. Penenberg, na Wired, questionando até onde vai o Google (e terminando o artigo... com anúncios do Google!).
Julio Daio Borges
1/7/2005 às 11h58
|
