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Segunda-feira, 18/7/2005 Technorati vs. Google Julio Daio Borges At its essence, Technorati may be a search engine, but its approach is vastly different. Google, for instance, views the web as the world's largest reference library, where information is static. Instead of the Dewey Decimal System, Google employs its PageRank technology, which orders search results based on relevance. Google uses words like web page, catalogs and directory, which are more than just words: They convey an entire worldview. In contrast, Technorati sees the internet as a stream of conversations. This makes it much more immediate. Google requires two to three weeks to input a site into its search engine. (Although it does post frequently updated content from news sites.) For Technorati, it takes about seven minutes to index a post. Those who use complementary tools like LiveJournal, AOL Journals and Blogger can expect their posts to pop up on Technorati almost instantaneously. "With Technorati, you know what is being said, when it is said, and who is saying it," [David] Sifry [founder of Technorati] said. You can track the metamorphosis of an idea, not only who commented on it last but who came up with it first. Adam L. Penenberg, explicando a diferença entre Technorati e Google, sempre na Wired. Julio Daio Borges |
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