Quarta-feira, 17/8/2005
More People Turn to the Web
Julio Daio Borges
For two decades, media company executives and advertisers have been talking about creating fully interactive television that would allow viewers to watch exactly what they want, when they want it.
It looks like that future may well be by way of the computer, as big media and Internet companies develop new Web-based video programming and advertising that is truly under the command of the viewer. As Americans grow more comfortable watching programs online, Internet programming is beginning to combine the interactivity and immediacy of the Web with the alluring engagement of television.
Saul Hansell, no The New York Times (porque a internet está reinventando - também - a televisão).
Julio Daio Borges
17/8/2005 às 08h22
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