Quarta-feira, 14/9/2005
Reinventing Radio
Julio Daio Borges
Current media distributors and large-scale media creators are going to find themselves suddenly operating in a market of peer creators, where hundreds of people can create and interact and respond to the media around them. The network is already a challenge to broadcast - people who use the internet a lot use television less - but this is a new challenge. It's a challenge of participation - where one-to-many broadcast-style content has to figure out how to find new ways of getting their "audience" involved. This is a challenge that's all over the place - and it's a problem of bandwidth. How does one show or product or team respond to and respect the input of hundreds of thousands of individuals, and reflect it in what they make? If you're Last.fm it's easy - you give everyone something different. But if you're a popular content creator with one outward channel that's the same for everyone, things get a little harder. How will they adapt?
Tom Coates, sobre o Phonetags (para quem ainda não entendeu a importância das famosas tags...).
Julio Daio Borges
14/9/2005 às 12h07
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