Sexta-feira, 19/5/2006
Microsoft's new brain
Julio Daio Borges
"Only 3.6 percent of that half-a-trillion [of annual worldwide advertising] today is being spent online (...), even though 20 percent of all media viewership - including instant messaging, et cetera - is online now. So just assume that 3.6 percent grows to match the media opportunity. We want to be part of as much of that 20 points as we can."
Ray Ozzie, o tal novo cérebro da Microsoft, explicando como a propaganda on-line ainda vai crescer...
Julio Daio Borges
19/5/2006 às 16h21
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