busca | avançada
47679 visitas/dia
2,5 milhões/mês
Quinta-feira, 24/8/2006
Less of More
Julio Daio Borges

Wired editor Anderson declares the death of 'common culture'-and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, 'we had fewer alternatives to compete for our screen attention,' he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, 'it's only sensible to fill them with the titles that will sell best.' Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the 'shattering of the mainstream into a zillion different cultural shards.' These 'countless niches' are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target-though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of 'Long Tail' curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about.

"Eu queria começar este texto com a metáfora de um mundo em que toda e qualquer informação, que você desejasse, estivesse à sua disposição."

"What happens when everything in the world becomes avaliable to everyone?"

* * *

A primeira frase é minha. Está num texto de março, pouco lido e comentado...

A segunda é do Chris Anderson. Porque meu exemplar chegou ontem; e porque é bom saber que estamos em sintonia afinal...

Julio Daio Borges
24/8/2006 às 14h56

 

busca | avançada
47679 visitas/dia
2,5 milhões/mês